We are boutique commercial advisors for self-published game developers. We help with every aspect of self-publishing: life cycle management, long-tail revenue growth, go-to-market planning, and more.

Caboodle is run by Alastair Hebson and Fernando Rizo, a couple of massive game biz nerds who have been in senior roles in game design, development and publishing for most of this century.

We believe games are for life, not just for launch. Say hi anytime:
alastair@caboodle.games
fernando@caboodle.games

“Caboodle are fantastic and I trust them to manage our business and publishing at SUPERHOT. They’re dependable and adaptable and always a pleasure to work with.
10/10 would Caboodle again!”

Tom Kaczmarczyk, Co-Founder, SUPERHOT