We’re here to help your games work as hard for you as you did for them.

Commercial advisors and operators for self-published game devs.

Small and mighty?

Our partners are usually tiny teams with hit games. We help two-person teams operate like teams of 20, without the overhead or hassle.

We believe games are for life, not just for launch. Most of this industry is built on the opposite assumption. It is organised around the month after launch.

We're focused on the decade after.

Caboodle thinks in years and works in weeks.

We help you shape a long-term strategy (DLC, sequels, consoles, franchise) and then we help with the hands-on work that gets you there: pricing, discounts, sale events, platforms, ports, store ops, co-dev, IP collabs, key sales, merch, etc.

Revenue over time, with and without Caboodle Both games spike at launch. The typical game decays and keeps declining. The game Caboodle works on holds a higher level, steps up again at a later point, and is still climbing at the end of the chart. Illustrative, not measured data. Money Time With Caboodle Most games We help make this happen

“Caboodle are fantastic and I trust them to manage our business and publishing at SUPERHOT. They’re dependable and adaptable and always a pleasure to work with. 10/10 would Caboodle again!”

Tom Kaczmarczyk, Co-Founder, SUPERHOT

“Hello there!”

We’re a team of game developers and publishing nerds with millions of years of combined experience.

Caboodle initially grew out of running biz and publishing ops at self-publishing smash-hit SUPERHOT. We now do that critical work for great devs who value it.

Founded in 2022, Amsterdam-based Caboodle Games is trusted to help manage operations for 20+ amazing games from amazing, talented teams all over the world.

“Caboodle helped us find direction and gave us friendly guidance to go from making small steps to big leaps. They're respectful, reliable, and pragmatic. We love working with Caboodle.”

Catobyte, creators of Super Bunny Man

We’re here to help your games work as hard for you as you did for them.

Say hi anytime: alastair@caboodle.games +10 XP +10 XP +10 XP +10 XP +25 XP +25 XP +25 XP +100 XP +100 XP +100 XP .

“Caboodle know their way around the business like no one else we've met. They've worked magic for Halls of Torment and they are a blast to work with!”

Chasing Carrots, creators of Halls of Torment