Games are for life, not just for launch

Caboodle Games are specialists in helping teams succeed after launching into Early Access, throughout the long tail and into the back catalogue. Unashamedly pro-indie.

We’re here to help your games work as hard for you as you did for them

We 1000% believe that most games don't reach their full commercial potential. We help you find more success from shipped games. We've got the case studies to prove it.

Fat tail > loooong tail

We do everything we can to help games grow over the long term. The whole kit and caboodle.

We will help you with everything from negotiating subscription deals, optimising store pages, sales, trademarks, Steam optimisation, bundles, consoles, ports, merch, pricing, VR, navigating Asia markets, paid advertising, platform featuring, crisis management, plus much, much more.

“Caboodle are fantastic and I trust them to manage our business and publishing at SUPERHOT. They’re dependable and adaptable and always a pleasure to work with.
10/10 would Caboodle again!”

Tom Kaczmarczyk, Co-Founder, SUPERHOT

Growing the GDP of the games industry

Caboodle is run by Alastair Hebson and Fernando Rizo, a couple of massive game biz nerds who have been in senior roles in game design, development and publishing for most of this century. Say hi anytime:

alastair@caboodle.games discord: allyhebson
fernando@caboodle.games discord: choomsky

"Caboodle helped us find direction and gave us friendly guidance to go from making small steps to big leaps. They're respectful, reliable, and pragmatic.
We love working with Caboodle."

Catobyte, Creators of Super Bunny Man

Certified video game business fanatics

Caboodle is not a publisher but we do a lot of publisher-type things. We especially like helping self-published teams.

We work closely with your team to solve problems and make cool things happen that you actually care about.

Our goal is to help in as chill and friendly a way as possible.

Clients and partners have included SUPERHOT, Super Bunny Man, Cosmoteer, The Last Clockwinder, Microsoft, Amazon, Raw Fury, Adult Swim and more.

Call to action

If you need a safe pair of hands to help manage or grow your game, say hi anytime to our partners Alastair and Fernando.

“Working with Caboodle turned out to be one of the best decisions we made after launching our game. They’ve been completely on top of sales, partnerships and bundles. They are also super proactive. Caboodle covered everything we need from start to finish, including setting things up on the store backends, so we can be very hands-off."

Pontoco, creators of The Last Clockwinder